Reliability: To be always reliable based on our relationships with our customers, suppliers, employees and partners.

Accessibility: Easily accessible when needed. Quality Product, Quality Service: To offer our products to our children with confidence as we believe in human life.

Solution-Oriented: To meet customer expectations by producing fast and effective solutions that will create satisfaction.

Environmental Awareness: To meet customer needs by protecting our environment by adopting environmental awareness as a principle in all our processes.